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Welcome to “Reviews inside tv,” where we bring you honest, in-depth reviews of the latest tech. Today, we’re diving into the SAMSUNG 65-Inch Class OLED S90F 4K Smart TV, a 2025 model that packs some serious technological advancements. From an AI-powered processor to cutting-edge motion smoothing and HDR-like content transformation, this TV seems to offer a lot on paper. But how does it hold up in real-world use? Let’s find out.
The Samsung OLED S90F is equipped with the NQ4 AI Gen3 processor, which is advertised as the brain behind its exceptional performance. This processor utilizes 128 neural networks to enhance picture quality and optimize sound, ensuring that the viewing experience is both immersive and sharp. A standout feature here is the 4K AI Upscaling Pro, which promises to upscale all content to 4K resolution. This means that even older or lower-quality videos can be transformed to look as if they were filmed in stunning 4K, giving you a smoother, sharper image no matter what you’re watching.
In terms of picture quality, the TV is designed to offer powerful brightness and deeper contrast in every pixel. The NQ4 AI Gen3 processor also analyzes each scene individually to boost brightness levels, making sure even the smallest details are clearly visible. Whether you’re watching the bright lights of a sports game or the subtleties of a dark movie scene, the Samsung OLED S90F adjusts its settings for maximum clarity and depth.
Another significant feature is its Motion Xcelerator technology, which delivers smooth visuals at speeds of up to 4K 144Hz, particularly beneficial for VRR gaming. Whether you’re gaming or watching sports, the motion processing ensures fast-paced scenes are smooth, eliminating blur and flickering. Samsung’s AI processor also has a specific focus on reducing blur and flickering in fast-moving balls and text—so if you’re into sports, you’ll appreciate the clarity it offers. For gamers, this means tear-free gaming with no lag—something that sets this TV apart from others in its category.
And if you’re a fan of HDR, Samsung’s OLED HDR+ promises to take your viewing experience to the next level. The TV can intelligently transform SDR content to HDR-like quality, which means brighter highlights, more vibrant colors, and clearer details for content that may not have originally been shot in HDR. This provides an enhanced viewing experience no matter the source of the content.
Setting up the Samsung OLED S90F was a breeze. The TV offers seamless integration with Alexa, allowing you to control the TV with voice commands. The interface is intuitive, and navigating through different streaming apps or adjusting settings is quick and easy. The TV is also compatible with a wide range of streaming services, giving you access to your favorite shows, movies, and games without any hassle.
Now, let’s talk about the pros and cons of the Samsung OLED S90F. On the plus side, the picture quality is nothing short of spectacular, with the AI-driven features ensuring that even non-4K content looks amazing. The motion smoothing for fast action is another standout, particularly for gaming and sports fans. The HDR transformation is a great feature for those who want enhanced picture quality across the board, even if the content wasn’t originally filmed in HDR.
However, as with any product, there are a few things to keep in mind. One potential downside is that, while the AI features are impressive, they might not be ideal for everyone. Some users might find the upscaling and scene-specific adjustments a bit too much, especially if they prefer a more natural, less processed image. The TV is also on the pricier side, so if you’re not someone who’s into gaming or sports, you might not feel like you’re getting the full value from its advanced motion processing capabilities.
When it comes to value for money, the Samsung OLED S90F is certainly an investment. It offers premium features, top-tier picture quality, and advanced AI processing. The price might be higher than some competitors, but for those who are looking for a truly immersive viewing experience—especially in gaming or sports—it could be well worth it. If you’re looking for a budget option, you might want to consider some of the lower-tier models, but they likely won’t offer the same level of picture quality or performance.
Comparing this TV to other models in its class, the LG OLED C1 and Sony A90J are two direct competitors. While all three TVs boast OLED panels, the Samsung OLED S90F stands out in terms of motion smoothing with its Motion Xcelerator technology, which is specifically designed for gaming and sports. The LG and Sony models are known for their picture quality, but the Samsung takes a more specialized approach when it comes to fast-moving content. As far as price goes, Samsung is typically priced a bit higher than the LG or Sony models, but it offers some unique features that could justify the premium for certain viewers.
In terms of build quality, the Samsung OLED S90F has a sleek, minimalist design that fits well into any modern living room. The OLED panel is incredibly thin, and the materials feel premium to the touch. As for longevity, while we can’t speak to long-term reliability just yet, Samsung has a strong reputation for building durable products, and the OLED panel itself is known for its longevity, provided it’s used under normal conditions. Keep in mind that OLED screens can be susceptible to burn-in if static images are left on the screen for long periods, so it’s important to follow best practices to avoid this.
As for customer support, Samsung is known for having a responsive service team, though I didn’t need to interact with them personally during my testing. However, Samsung’s reputation in the customer service department is generally positive, with quick response times and helpful technicians.
Now, let’s wrap things up with the final verdict. The Samsung 65-Inch Class OLED S90F 4K Smart TV is a high-performance model that offers outstanding picture quality, superior motion smoothing, and a range of AI-powered features that make it a great choice for gaming, sports, and general viewing. If you’re someone who loves crisp, clear visuals and demands the best when it comes to fast-moving content, this TV will deliver. However, if you’re just looking for basic TV functionality or have a tighter budget, there might be other options better suited to your needs.
Thank you for watching! If you’re considering the Samsung OLED S90F, you can find the link to purchase in the comments box below. If you’ve already got one, let us know your thoughts or ask any questions you might have. Until next time, that’s all for now from Reviews inside tv—where we always keep the reviews as clear as your TV screen!
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