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Welcome to Reviews inside tv! Today, we’re diving into a professional-grade display—the ASUS ProArt Display 27″ PA278CGV. This monitor is designed with creative professionals in mind, offering a mix of impressive specs and features aimed at delivering color accuracy and smooth performance. Let’s see how it holds up in real-world use.
The ASUS ProArt Display is a 27-inch QHD monitor, boasting a resolution of 2560 x 1440, which strikes a nice balance between Full HD and 4K. The IPS panel offers a 178-degree wide viewing angle, ensuring color consistency from nearly any position. With its 144Hz refresh rate, it promises a smooth experience for gaming and multimedia work. The display is Calman Verified, factory calibrated to deliver a color accuracy of Delta E < 2—vital for professionals who need precision. Additionally, it covers 95% of the DCI-P3 color gamut, which is excellent for those involved in video editing and design. It also comes with comprehensive connectivity options, including DisplayPort, HDMI, USB-C with 90W Power Delivery, and a USB hub, ensuring compatibility with various devices.
Now, let’s talk about setting up and using the ASUS ProArt Display. Right out of the box, the setup process is straightforward. The monitor is height-adjustable, and adjusting the stand for ergonomics was a breeze. The display offers impressive color accuracy straight out of the box, which is a huge win for professionals. You can also fine-tune it to suit your needs. The 144Hz refresh rate performs well, offering smooth transitions during both creative work and casual gaming. However, while the refresh rate is high, it’s important to note that it’s geared more towards productivity and media creation rather than high-end gaming performance. As for the HDR, while the DisplayHDR 400 certification is nice, it doesn’t deliver the same punch as higher-tier HDR monitors, which could be a drawback for those seeking a true HDR experience.
Pros? First, the color accuracy is outstanding—straight from the factory, no calibration required. The 95% DCI-P3 and 100% sRGB/Rec. 709 wide color gamut is excellent for designers and photographers. The high refresh rate (144Hz) adds fluidity, particularly for gaming or video playback. Its extensive connectivity options and the inclusion of USB-C PD 90W make it versatile for modern setups. Additionally, the height-adjustable stand and ergonomic design are highly appreciated, especially for long creative sessions.
On the flip side, the main cons here are related to its HDR performance and the lack of a 4K resolution. While HDR400 is an upgrade from standard displays, it’s not the best for users seeking vibrant HDR content. The 1440P resolution is great for productivity but might leave some gamers wanting more—particularly for those who are used to 4K or even ultra-wide setups. Lastly, while the USB-C with power delivery is convenient, it may not be a selling point for users who don’t have compatible devices.
When it comes to value for money, the ASUS ProArt Display offers great performance for its price, especially considering its focus on color accuracy. It is priced competitively within the professional monitor market, but if you don’t need this level of color precision or you’re more focused on gaming or media consumption, you could find cheaper alternatives with better all-around performance.
Speaking of alternatives, the BenQ PD2700U offers a 4K resolution with a similar focus on color accuracy, while the LG 27GN950-B provides better HDR support for those looking for a more immersive visual experience. That said, the ProArt’s factory calibration and solid build quality make it a strong contender for those who prioritize precise color work over pixel density or HDR performance.
Build quality here is solid. The monitor’s frame feels sturdy, and the matte finish helps reduce reflections, making it a great choice for bright environments. The stand, while adjustable, is very stable, offering a smooth range of motion without wobbling. ASUS has done well to create a reliable, durable product with this one.
In terms of customer service, ASUS is well-regarded in the industry for its reliable support, though I didn’t need to use it personally. They offer a 3-year warranty on this product, which is great peace of mind for a high-investment item like this.
Final thoughts? The ASUS ProArt Display 27″ PA278CGV is a fantastic choice for creative professionals who need precise color accuracy and good build quality in a 1440P display. It offers a solid balance of features, but its limited HDR performance and non-4K resolution may make it less attractive for gamers or multimedia enthusiasts. If color precision and reliability are at the top of your list, this is a solid option.
Thanks for watching! The link to get your hands on the ASUS ProArt Display is in the comments box below. If you’ve used this monitor or have any questions, feel free to drop a comment. We’d love to hear your thoughts! Until next time, this is Reviews inside tv—your go-to for the best in tech reviews. See you next time, and don’t forget to hit that like and subscribe button!
Available to buy here:


